For twenty years, I have been doing what I love: creating compelling imagery and design that expresses the personality and vision of luxury, fashion, lifestyle, and retail brands, both nationally and internationally. I am driven by my passion for creating distinctive brands and cultivating the emotional bonds we develop with them as consumers.

I especially enjoy collaborating with brands that are new, developing or in transition—discovering what makes each one special, finding their inherent character, and communicating their strengths and relevance with consumers.

Whether I am traveling to remote locations, shooting in studio, collaborating with in-house teams or my own trusted network of industry leaders, I effectively manage clients’ needs while creating original campaigns that extend to digital, print, E-commerce and in-store to achieve optimal results.

I was born and raised in New York City by immigrant parents which has shaped my perspective as a Creative Director. I'm attuned to the experience of being both an insider and an outsider which has made me sensitive to human behavior, culture and creativity. I graduated from the famed LaGuardia High School of Music & Art and received my BFA from Parsons School of Design. I also speak fluent Spanish.


Brooks Brothers
Britton Marketing Group (Vera Bradley)
Color Siete
Dress Barn
Eddie Bauer
Gilt Group
JC Penney
Rose Pistol
Victoria’s Secret



Omni-Channel Art Direction, Creative Brand Strategy, Concept Development, Graphic Design and Typography, Photo Art Direction, Thoughtful Leadership/Mentorship, Team Building, Project Management, Budget Management, Shoot Planning, Location Scouting, Extensive Experience with Location and In-Studio Photo Shoots, E-commerce Photo Art Direction, Management of Photo Crews On- and Off-Set, Photo Editing, Pre-Press and Photo Retouching, Detailed Understanding of 4-color print production and print buying, Proficient in Photoshop, Illustrator, Indesign and Capture One, Fluent in Spanish