For twenty years, I have been doing what I love: creating compelling imagery and design that expresses the personality and vision of luxury, fashion, lifestyle, and retail brands, both nationally and internationally. I am driven by my passion for creating distinctive brands and cultivating the emotional bonds we develop with them as consumers.

I especially enjoy collaborating with brands that are new, developing or in transition—discovering what makes each one special, finding their inherent character, and communicating their strengths and relevance with consumers.

Whether I am traveling to remote locations, shooting in studio, collaborating with in-house teams or my own trusted network of industry leaders, I effectively manage clients’ needs while creating original campaigns that extend to digital, print, E-commerce and in-store to achieve optimal results.

I was born and raised in New York City by immigrant parents which has shaped my perspective as a Creative Director. I'm attuned to the experience of being both an insider and an outsider which has made me sensitive to human behavior, culture and creativity. I graduated from the famed LaGuardia High School of Music & Art and received my BFA from Parsons School of Design. I also speak fluent Spanish.

CLIENTS INCLUDE:

Aeropostale
Anthropologie
Avon
Brooks Brothers
Britton Marketing Group (Vera Bradley)
Coach
Color Siete
Dress Barn
Dots
Eddie Bauer
Gilt Group
JC Penney
Jimmy's
Macy’s
Nordstrom
PINK
Rose Pistol
Victoria’s Secret
ZooZoom

 

SPECIALITIES:

Omni-Channel Art Direction, Creative Brand Strategy, Concept Development, Graphic Design and Typography, Photo Art Direction, Thoughtful Leadership/Mentorship, Team Building, Project Management, Budget Management, Shoot Planning, Location Scouting, Extensive Experience with Location and In-Studio Photo Shoots, E-commerce Photo Art Direction, Management of Photo Crews On- and Off-Set, Photo Editing, Pre-Press and Photo Retouching, Detailed Understanding of 4-color print production and print buying, Proficient in Photoshop, Illustrator, Indesign and Capture One, Fluent in Spanish