As consulting creative director, I led the concept development and execution of the seasonal brand campaign. Leveraging the brand's mission of “Live Your Adventure”. The Campaign embodied the outdoor elements everyone has come to know of Eddie Bauer. Centered around the theme of water, this omni-channel campaign encompassed a launch of new products for the outdoor water sport aficionado along with updated summer staples. The creative direction was set against the beautiful serene and rugged terrains of the islands of Maui and Oahu, Hawaii.