Creative Direction. Brand Strategy. Design
Alison Spada is a multidisciplinary Creative Director and Brand Strategist. With a career spanning 20+ years,
she has had the opportunity to develop and shape major fashion retail brands nationally and internationally. Creating
elevated, innovative content through brand strategy, photo art direction and graphic design.
Alison’s passion lies in uncovering, developing and communicating a brand's story with originality, clarity and
authenticity. She creates omni-channel campaigns that connect to the brand identity, enhance customer experience and
deliver business results. Working closely with senior leaders to define a winning brand strategy and leading
multi-disciplined teams to deliver excellence.
CLIENTS INCLUDE:
Aeropostale
Anthropologie
Avenue
Avon
Brooks Brothers
Coach
Color Siete (International)
DIA + CO
Dress Barn
Eddie Bauer
Gilt Group
JC Penney
Jimmyz
Macy’s
Maurices
Nordstrom
Victoria’s Secret PINK
Rose Pistol (International)
Victoria’s Secret
SPECIALITIES:
Omni-Channel Creative Direction
Creative Brand Strategy
Concept Development
Graphic Design and Typography
Photo Art Direction (Location/Studio/Still life)
E-comm photo and content studio creation
Leadership/Mentorship
Team Building
Project Management
Budget Management
Shoot Planning
Location Scouting
Casting (Women/Men/Children)
Management of Photo Crews On- and Off-Set
Photo Editing
Photo Retouching
Proficient in Adobe Creative Suite and Capture One
Fluent in Spanish