OLIVELA

Olivela is a luxury retailer that donates a portion of proceeds to children in need, so I jumped at the invitation to oversee the brand’s conception to launch. Recruited by the CEO, I worked with executive leadership to create brand guides, voice, packaging and design direction.

Strategy
Brand Guides
Packaging
Design Direction

Print + Digital
Web Homepages
Email Newsletters
Social Campaigns

PACKAGING

The Olivela box lid is flooded with the house pattern, with the reverse logotype appearing on the two sides.

The pattern is continued from the lid onto tissue paper in light gray. The paper is sealed with a black diamond sticker with the negative Olivela logotype.