With a career spanning 20+ years, I’ve had the opportunity to shape and expand global brands in the fashion and beauty space. My passion lies in uncovering and communicating a brand's unique story with originality, clarity and authenticity.

Effective creative begins with in-depth brand strategy. By working with senior leaders, I can access key metrics, make data-driven decisions and execute holistic, creative campaigns. Through decades of leadership experience, I guide dynamic internal teams to deliver excellent, measurable results and bring a talented, established network of creatives when needed to scale changes quickly.

I support brands with calculated, confident creative that leaves a lasting impression.

Experience Includes:

> Elevating and launching fashion/beauty
start-ups through campaigns that are relatable and authentic. 

> Leading and supporting teams through the execution of their visual strategy.

> Establishing and launching in-house content studios for multiple media platforms including social, ecomm & Commercial TV.

> Positioning brands for high-priced sale by executing creative direction that showcases brand potential. 

> Directing content strategy, managing photo studios and leading complex teams.

> Developing ground-up creative departments for Fortune 500 companies, mission-driven small businesses, & start-ups. 

> Empowering creatives through 1:1 advising & mentorship.

Full list of services:

> Omni-Channel Campain Direction
> Creative Brand Strategy
> Concept Development
> Photo Art Direction
> Leadership/Mentorship
> Team Building
> Project Management
> Budget Management
> Style Guide Development
> Photography Guide Creation

> E-comm photo & content studio creation
> Management of Photo Crews On-& Off-Set
> Shoot Planning
> Location Scouting
> Casting (Women/Men/Children)
> Post - Production
> Photo Editing
> Photo Retouching
> Proficient in Adobe Creative Suite & Capture One
> Fluent in Spanish